Podcast: Play in new window | Download

Brian talks about a segment on “image branding” from Clint Arthur’s book, 21 Performance Secrets of Donald Trump.

Transcription

Content Marketing costumes.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to tell you about something that I was reminded of when I was going back and looking through a book that I had upon my shelf.

I mentioned this one before 21 performance secrets of Donald Trump by Clint Arthur, known as the, you know, celebrity entrepreneur and talking about, he likes to take famous people and kind of break down how they’ve been able to make themselves known and make themselves famous, and hold themselves out as a celebrity.

He wrote this while Donald Trump was running in 2016. So he plays a lot of back and forth with Donald Trump’s whole career versus how he was running for office.

It’s a very interesting profile, whether you like Donald Trump or not, it’s regardless if you understand the principles of how he was able to come out of nowhere, not completely nowhere, everyone knew who he was, but how he had come out of nowhere politically speaking, run for president.

It’s pretty incredible and you have to learn something about how that occurred. This is a good nonpolitical book about that. There was a chapter in here where he discusses costumes.

How Donald Trump had a very specific style costume that he wore when he was doing the apprentice TV shows and was putting himself out there on a regular basis. He had you know, dark navy suit, he had the starched white shirt, and the real flashy, sometimes neon-colored tie, and very shiny and, and just something to get attention.

That was kind of his brand for a very long time. And then when he ran for president, the one thing you saw that changed a lot was the tie is that the tie was made more conservative, you’d see up a striped or a very, very toned down color, colored tie.

He is the persona in that sense, gotten toned down quite a bit. It may not have been from him personally, it was probably from campaign handlers and other people.

But the fact that it happened, you can see that you’re talking to different markets for different reasons. And you have a different costume, in a sense. And it’s always a costume of some sort. Even the clothes that I wear here are not, they’re not overly thought out but they do.

I am very careful to not wear certain things. I want to appeal to certain types of people and at the same time, I don’t show up here in a suit most of the time, like many people who do what I do as a business investor or do something similar in that in that vein, I tried to keep things pretty low key, and that’s kind of my costume, so to speak.

Here’s another person that I love to I love to watch her stuff.

She’s got great material out there on social media, especially on YouTube. This is Dr. BOZ Annette Bosworth.

She is an MD, one of her big claims to fame as she promotes a ketogenic diet and goes through details of that from a doctor’s perspective.

So she’s got some great material, but she how she presents herself is very, very, very key at being a doctor is no small part of what it is that she’s projecting.

So she’s wearing a lab coat a lot of times I mean, if you just go through and look at the screenshots on her YouTube, she’s wearing a lab coat. And oftentimes if it with that, or when she’s not a lab coat, she’ll have a stethoscope around, you know, hanging around her neck. That’s, that can’t be accidental.

This isn’t just something happenstance that just happens to be wearing this. When she does her videos. She does it to project the idea if nothing else, to at least encourage people subconsciously to realize this is a doctor.

This is how people view doctors that this is how they dress and they’ve got a stethoscope. This is very important. Marketing is very important with image branding, and you’re not lying to people.

By dressing a certain way, you’re being very clear.

In fact, you’re communicating what you want to communicate, you’re holding yourself in the way that you want to be seen. And that’s very important about standing out is understanding your costume and understanding different types of costumes for different occasions, so to speak.

What you wear matters because it projects who you are and that also goes along with how you wear your hair how you wear your makeup.

If you wear makeup, how you wear your jewelry, If you have jewelry, and all the rest of it, so all these things have to be taken into consideration. Really appreciate Clint Arthur’s work out there, you can always go check his stuff out, go check out Dr. BOZ, and so forth. That’s all I have for today.

Go grab my book, 9 Ways to Amazon-Proof Your Business if you want some that we’re talking kind of strategies for content marketing, but if you want to talk strategies for your overall business, which includes some points about content marketing, go check out, 9 Ways to Amazon-Proof Your Business.

If you want to get a free copy, you can download it off my website, AmazonProofBook.com. All one word, AmazonProofBook.com.

That’s all I have for today. You have a good one. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.