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Brian talks about the attention a local barbershop (G St. Barber Co.) received from offering free haircuts to those looking for work.

link to article – https://www.kdrv.com/community/free-haircuts-for-those-in-need/article_2a1c3528-a654-11ec-a5f9-e30b527f5a1d.html

Transcription

Business hacks for chaotic times.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Check out this article I found. I also found a video regarding something happening right here in town, you may have something like this happening where you live also, where we have a barbershop that’s offering free haircuts to anyone that is looking to get go out and get a job interview and is looking to move themselves up in the world, but they can’t afford it.

This is just a helpful leg up to be able to help out but what it also is, is an amazing marketing tool is you’re using a situation that everyone’s aware of the crunch of money and everything else and tough times and using it to your advantage by offering something.

I mean, think about a barbershop think about all the time in a barbershop, where you have an empty chair. There are tons of periods of time where there’s just nobody coming in and we’ve nobody’s coming in, no money is being made in most cases, as smarter barbers may have a subscription program or something like that setup but if you don’t, then chances are you need it.

You need all the help you can get even if it’s a free person, because it’s one of those businesses. That’s very special in the fact that people don’t like switching up.

Especially men don’t like switching up where they go to get their hair done. Once they commit there, they’re there for life.

So you get you get somebody to come once or twice to the same barber. If they’re happy with the results, they’ll keep coming.

If they’re even partially happy with the results. They will keep coming, which is a which is a really cool deal.

Congratulations to this fella for setting up this program here locally. It’s something you can do even if you don’t have a barber shop. That’s not even if you don’t even have a local retail shop.

Find ways to offer to make an offer that’s tied to the news that’s tied to the conversation already going on in people’s heads and you’ll go far. It’s a nice quick tip for tonight.

Go check out, 9 Ways to Amazon-Proof Your Business my book that’s all about how to overcome competition works in into any industry whatsoever. If you purchase this read it and you say it can’t work in your industry. I would love to interview you and I will give you double your money back. So reach out today.

Go go pick up your own free copy. If you don’t want to pay for it, 9 Ways to Amazon-Proof Your Business. Free copy at AmazonProofBook.com.

AmazonProofBook.com, all one word.

You have a great night. We’ll see you tomorrow.

In the meantime, get out there and let the magic happen.