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A few tips to consider when thinking about switching up your advertising.

Transcription

Bored with your advertising.

Hi I’m Brian Pombo, welcome back to Brian J Pombo. Live.

I’m hoping my friend won’t mind me discussing what we talked about earlier tonight, if you do just reach out to be a let me know, okay.

I won’t use his name, but somebody I’m working with, I was showing them that they had an ad that they were putting out. And they’ve put it out twice so far, and they wanted to switch something up in it.

This is an ad that’s buried as a very specific use, and all advertising has different uses, right. But this has a very specific use and the point of this ad is for name recognition.

And focus on these three major points. He wanted to take those out and put something else in. What he wanted to put in wasn’t a bad idea. It was good idea.

The problem was, is it took away from the end goal of what this ad was looking to do. We were looking for repetition, we were looking to see if we can get recognition via repetition in this very specific area. And to get more attention from it.

Oftentimes, when we get bored with an ad, or any type of marketing that we’re doing, we’ll want to switch it up. We don’t necessarily have a rhyme or reason for switching it up, it mainly comes to the fact that we’re bored.

This is the worst reason to change anything in your message to the public is that you’re bored because you have nothing to do with it.

Most people probably have not heard your message or know it, or have memorized it or anything else. Repetition is one of the most powerful things you can do in marketing.

Now yeah, there are ways to switch things up, you want to switch things up so that people don’t become blind to it.

So for example, this was in a local periodical, and I was talking about, you know, have this ad in different positions in there. Instead of just having it on the same spot every time, I have it some, ask them, if you can get it somewhere else that will help.

You might believe and change colors around if it’s not gonna really get in the way of your brand, sometimes do change colors can make a difference. The main idea, though, is to stick with the main idea, know what you’re trying to get and stick with it long enough to see some type of results so that you can judge that and be able to go from there.

All advertising should be based on that principle.

Very rarely is it most of the time, advertising is based on whoever the business owner is the person paying for it. It’s based on their emotions, their mood, and whatever they’re interested in at any given time.

People who sell advertising understand this. And so they’ll go in and play with you on a regular basis and switch things up and do this and do that.

If you don’t have any form of tracking, it’s really easy to get lost at all that and to think that you’re accomplishing something, when what you’re really accomplishing is nothing.

So hopefully that’s helpful to you. If you find yourself getting bored, step back and say what am I actually trying to accomplish here and let your advertising do its job. Make sure you track it to see whether it’s accomplishing it or not.

That’s all I’ve got for tonight. Go check out my book, 9 Ways to Amazon-Proof Your Business. These are other ideas that you can use within your business that will really, in the end, make you competition-proof or as I like to call it Amazon-Proof because not even Amazon.com can stop you.

You get a free copy at AmazonProofBook.com, and we’ll see you tomorrow.

In the meantime, get out there and let the magic happen.