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Tip on getting attention with your message.

link to video referenced in video – https://www.youtube.com/playlist?list=PLaSJ4LuqRExrxFSnILYEGTm4GQ2MymkvI

Transcription

A weird trick for getting attention anywhere.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I’m going to cheat a little bit tonight.

Last year, I put together a list and I’m gonna tell you what that list is all about in just a second. Before I do, I want to remind you I wrote a book, 9 Ways to Amazon-Proof Your Business.

Getting attention really isn’t as much about getting attention this instant, sometimes it comes from why you’re getting attention.

What are you going to do with that tension in the long run?

How do you keep attention is really the major deal and this is one of the major things that I cover in my book, 9 Ways to Amazon-Proof Your Business, you can find out all those things and more at AmazonProofBook.com, get a free copy of my book. You can download it there, or you could go purchase one at Amazon.com, Barnes & Noble or wherever you pick up books, it’s, 9 Ways to Amazon-Proof Your Business.

Now, let’s talk about this is I’m talking about a very specific way to get attention anywhere. If you’ve already been in this field, and you’ve gotten attention, you already understand this.

But I’m reaching out to some people who may be new at it and don’t realize the power of one thing. And that is the headline.

No matter what you’re doing there’s oftentimes a headline involved and if there isn’t, you have the ability to put a headline out there now headline is a term that comes from the old days of a lot of print advertising.

The idea is that you make one line stand out above all others at the very top, the headline. And right there. That’s what pulls people into reading the next sentence and the next sentence so that you eventually get them doing what you want them to do.

Whether it be buying something or raising their hand about something, what have you?

The same thing is true online though it whether you’re selling things offline or online, there’s always a headline, it doesn’t matter if you’re if you have a TV commercial, the first thing that comes out of your mouth is the headline. If you’re putting out videos on YouTube, the title is the headline.

No matter where you’re at any type of advertising that you have out there has some form of a headline, that first thing that hits that is going to determine whether someone pays attention or not whether somebody clicks or not. All of that matters. And it’s very important to learn the power of headlines.

Now that thing I told you, I was going to give you a link. And I’m going to put this link in the description. If you’re in a place that you can’t see the description link, then you want to go to BrianJPombo.com and look this up.

These are the 35 proven…let me see if I’ve got it right here. These are the 35 proven headline things. Of course, I say another thing is it’s good to be prepared. I thought I had my finger on the right page, and I did it. So this is from tested advertising methods by John Caples.

This is why I don’t do any editing just to make myself look as idiotic as possible.

The 35 proven formulas for writing headlines by John Caples. It’s a specific chapter in this book, chapter five. I go through each and everyone on a separate video. And you can find the playlist for that on YouTube.

If you want the link for that, look in the description. If you can’t see it in the description, go to BrianJPombo.com and look it up the 35 proven formulas for writing headlines.

That’s all I’ve got for today, I want you to go back and look at that if you’re not familiar with the science behind writing headlines, and there are a million different ways of going about doing it. And I’ve reviewed multiple books on here on Brian J Pombo Live where they discuss the writing of headlines.

But it’s something that you really need to know how to do because if you can get that initial attention, then you just got to get good about keeping attention and understanding what you’re going to do with that tension.

Like I said, my book covers that, go check it out.

That’s all I got for tonight. You have a good one. Get out there and let the magic happen.