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Art of using controversy to get attention in your business.

Transcription

Christmas controversy for your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk a little bit about Christmas and Christmas controversies. And not just Christmas and any holiday that you’re celebrating right now we’re really honest, I mean, this could be any time of the year that we’re talking about.

But since I’m recording this in December of 2021 it applies to right now, so that there’s a huge benefit when it comes to business and controversy.

And this goes way back, and you can, it doesn’t take a whole lot to be able to see it. But you can see that people who are controversial and businesses that put out controversial stuff, get attention.

And you could see it in politics, when they when anybody involved in a business takes a political stand, or the business itself takes a political stand. You say, Well, they’re turning off a huge portion of their audience.

Yeah, but they’re also turning on the portion that they’re representing, you know, doesn’t matter which direction they go, and you may not be happy with the direction that they’re going. But someone else is very happy, and they’re going to give more business to them.

These are oftentimes very thought-out processes for the business itself. I hope this doesn’t distract you. This is just fun to get attention but controversy is very useful in business because it while it drives while at the same rate that it drives people away, oftentimes it will have a great even greater rate of driving people towards you have magnetizing a certain crowd toward you.

Something like Christmas, you can use to your benefit, because it’s a way to step into controversy without taking a political stand. And without taking something that is taken too seriously by most people.

For example, I’ll give you a perfect example, Christmas trees. Everyone’s got an issue with Christmas trees one way or the other. And I am kind of a pariah in my family and most of my family. Because I have and have had for a number of years. A fake Christmas tree.

That’s right, I have a fake Christmas tree that we use that I put together every year that I don’t know we bought at Costco or something or Walmart. And I got to put the whole thing together every year.

But I’ll tell you what I spent years of my childhood over and over and over again, dealing with real trees that I’m I’m over the real tree thing. And I’ve got I can list out why and why I’ll go with a fake tree every time and how I wasn’t raised that way and how I still appreciate real trees, it’s just I don’t want to take care of them, I don’t want to have to go through the trouble.

I don’t want to have to cut it down, I don’t want to have to go pick it up off a lot.

I don’t want to have to pay for it every year, I don’t want to have to move it and figure out how to get it there. I don’t like dealing with all the extra needles and down you get plastic needles fallen off of a plastic tray.

But that’s another story. I don’t want to have to deal with that all that stuff over and over and over again, watering the darn thing all that I’m over it.

It’s a symbol of something and some people acknowledge the symbolism or they don’t acknowledge the symbolism. And so it’s, it’s really a thing that we do just because it’s a thing that we do.

So that’s why I go with the fig tree. Now that’s a controversial topic. And you go in a whole bunch of different directions with different controversies. But that’s one of them. If I went and took that stand, and I made a really, really outrageous pitch.

Now, my business has nothing to do with Christmas or Christmas trees or anything else. But just by bringing it up, I guarantee you, I will get people down below, taking a stand for and against me.

Wherever you’re watching or listening to this, I’ll get people commenting. So please leave a comment and approve me right. But that’s just the thing about things that we all have in common.

We can always take a stand and cause a little bit of controversy and it gets a little bit it gets people going just a little bit and Christmas is a fun time to be able to do that and you can use it to get a little bit of attention for your business.

So hopefully that makes sense. If you want more ideas in terms of how to grow your business long-term, I’ve got my book, 9 Ways to Amazon-Proof Your Business.

I just got a review from a close friend today. I’ll be I’ll be reading that to you tomorrow.

9 ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com.

That’s all I got for tonight you have a good one get out there and let the magic happen.