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Bob from Feedstories talks about the value of being an author and the importance of finding your “super power” to help you standout as an expert in your market.

Transcription

Brian: If you were talking to someone that’s never written a book before, they’re looking to stand out more and become more well known.

What do you think are the main advantages of writing a book?

Bob: Well, I think there’s a couple of things.

Number one, writing a book really establishes you as an expert.

Quite often, it’s like a ticket, right? It’s like, it’s, I wrote another book called, The Best Business Card On The Planet. It literally opens doors for you.

So, you know, to be interviewed on podcasts and things like that. I guess it’s a little bit easier these days, but getting interviewed for television or radio, like they wouldn’t even pick up the phone unless you had a book like, you’re an expert, where’s your book?

So I think even though the publishing industry has changed, to some extent, and a lot of books are self-published, I think it’s still an amazing positioning tool to be able to put yourself in a book like that.

And I think the other thing it really does is it forces you to really focus in on what are my superpowers?

I’m not going to go write a book about Google display ads or Google Search these days, I can write a book about Facebook because I do it day in and day out.

I’m helping my business partner write a book on getting videos that sell because that’s what we do day in and day out.

Putting your knowledge and your superpower into a written format is really powerful for you, the entrepreneur, it helps you really understand like, I do know this stuff, right?

It’s a validation for you.

But to be able to communicate it effectively write a narrative around it, tell stories about it. It really just solidifies your foundation as an entrepreneur as an expert as a credible person.

And I still think it’s one of the best steps you can take no, you don’t have to write a 350-page book that entrepreneur press publishes. You can write 125 pages, 150 page book, you know, 20 25,000 words, maybe even less, that helps establish you.

I think it’s reachable for anybody that’s serious about serving clients or setting themselves up as an expert.

Outro: For full conversations, go to BJP chats.com.