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Part 35 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

86% of my YouTube titles came from this book.

Hi I’m Brian Pombo, welcome to Brian J. Pombo Live.

What is today?

Today is the final day in our series of videos all about the 35 proven formulas for writing headlines, written by John Caples. In this book, Tested Advertising Methods, and I mentioned that 86%, and let me just say that is a complete guestimation on my part, in terms of YouTube titles, podcast titles that I’ve used, so much of it has come from the points out of this book, these 35 proven what he calls proven formulas for writing headlines, you could use them for writing YouTube titles for writing, email, email, subject lines, blog titles, anything that you’re looking to pull people in with, these 35 are great for, and this is the 35th one.

So I’m going to give you this very last one, and we’ll go into why it’s important. Number 35 offer benefits through facts and figures.

So if you can put facts and figures especially numbers, for some reason, numbers have an have a real specialty with grabbing people’s attention. Because it spells something that’s specific,

I said, 86% I made it up, I’m being honest about the fact that I made it up, I made up for the effect of bringing you into the video to explain what that means why you would have facts and figures.

So he has here, a couple of examples, burns up to 79% more calories than ordinary treadmills. Because we recycle our 100 million plastic bottles a year. Landfills can be filled with other things like land, for instance.

Let’s see here.

Here’s one that combines a testimonial with facts, facts and figures. John Timmons tested the $530, a bicycle model, and declared it’s perfect for you see it, adding in facts and figures, even if you kind of hybrid it out with some of the other formulas that we talked about, like a testimonial makes a big difference, because it just grabs people’s attention.

They’re like, okay, what is that? What’s going on here?

What’s the numbers about that you see a percentage, you see a number, you know, and it’s not number spelled out in words.

It’s the actual digital number, you know, on there.

And that grabs attention, which helps you to go to the next level, it’s all about getting the person’s initial attention. And then from there, getting them to take the next step, whether that be watch a video, whether it be open up an email, whatever.

That’s what headlines are all about. That’s what titles are all about.

That’s what we’re talking about, go back and watch all 35 to get an idea or go get yourself a copy of this book, I don’t get paid. It’s john caples, the guy’s been dead, forever tested advertising method. It’s a classic book. That’s only one chapter in this.

I mean, these are very simple, subtle tactics. But if you use them often enough, you’ll start to understand the psychology behind why they work. And then you could develop any type of headlines you want. From that point on. That’s the cool thing.

Okay, if you want to go beyond the tactics, and really study the strategy and understand the strategy that you can use to make your business unstoppable. I’m going to recommend my book, 9 Ways to Amazon-Proof Your Business, you could see if you’re watching this, you’ll see the website, AmazonProofBook. com, if you go there, you can get a free copy, you can download the book, or you go grab a physical copy over at Amazon.com or anywhere that they sell books, you can just find it by typing into Google, or you can go on that website.

After you get the digital copy, you can find out how to get an inexpensive physical copy, I’ll send it to you directly and you’ll also get a copy of the audio book when we finally get that out.

So we come in pretty soon here. So go check that out AmazonProofBook.com we’ll be back tomorrow we’ll be on a whole new topic. We’re finally done with this.

We’re gonna set this book aside for a while and talk about something new that’ll help you to grow your business. You have a great night. In the meantime, get out there and let the magic happen.