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Part 23 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.
Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/
Transcription
Because…you want to grow your business.
Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Every day we get together, and we talk about some idea that’s going to help your business to grow. And what’s the best way to keep your business growing is to get you to stand out.
Today we’re talking about how to use headlines in order to allow your business to stand out more stand out more in the public space. But I’m always talking about ways of standing out, and specifically to beat out your competition.
That’s why I wrote the book, 9 Ways to Amazon-Proof Your Business, it’s all about standing out, go get your own free copy at AmazonProofBook.com. AmazonProofBook.com, free copy download of, 9 Ways to Amazon-Proof Your Business.
Now, let’s talk about headlines. We’re discussing these we’ve got over a month’s worth of videos that we’re putting together here, where we’re going over the 35 proven formulas for writing headlines written, by John Caples.
And published in his book tested advertising methods and all comes out out of chapter five. This is number 22, in the 35.
This is oh excuse me 23 in the 35. This is to begin your headline with the word because this is an odd one. You don’t see this as often anymore. A lot of the older types of headlines you see this, but I like it because I think it makes things stand out. And I think it’s I think it’s a good one to try out. It’s one I haven’t used a whole lot. But after rereading this, I get the point behind it.
Here’s a couple of examples.
One, he used this one for that. So advertising cat food, because your pets quality of life is important to you. Or because fleas come back.
It’s all about kind of, say if a person were to ask, well, why would I want that?
Why would I want to watch this video?
Why would I want to read this book?
Why would I want what you have?
And you’re answering that by saying because and get straight to the root of what they’re after gets straight to the benefit of what they’re looking for. And if you use that that’s going to draw people in. Because it begs the question, it’s the answer that begs the question.
You’re saying because, this?
Well, what do you mean, because that and it automatically leaves that that little missing element that draws a person in just like a question draws a person in because it has the missing element of the answer?
Well, you’re providing the answer without providing the question. And so it draws a person into either read the rest of your article to watch their video to take a look at the email that you put that subject line on that that’s a clever one.
I love to find out if you’ve ever used because to start out one of your headlines to start out one of your the subject lines of your emails, and what type of response Did you get off of that?
Leave me a comment down below. We’ll be back here tomorrow with number 24 out of the 35 of john caples proven headline formulas. And we’re going to continue on with this until we go through all 35.
In the meantime, you have a great night. We’ll be back here tomorrow. Come on back again and get out there and let the magic happen.