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Part 21 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.
Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/
Transcription
Wanted copywriter tricks that work.
Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Today we’re talking about copywriting tricks and specifically those that go along with headline writing.
So we’re going through the 35 proven formulas for writing headlines, written by John Caples. And yes, we are back here in the headquarters that we meet here on a regular basis. But we have been down in California, and recording these and putting them out from from on the road.
So we’re back here in the office. And I’ve got the book in hand from, Tested Advertising Methods. We are on number 21, when we’re talking about headline formulas, and this one is all about beginning your headline with the word wanted.
Okay, that’s it, then just say wanted, this is what we’re looking for.
Wanted pulls a person in, they’re gonna say, well, what’s wanted, you know, and a lot of us are familiar if nothing else by cartoons of the old westerns to where they’d have a wanted side wanted, you know, Yosemite Sam or whatever, and having the bad guys face there.
And just going back to that idea, and understanding that that will always, to this day, this book was written quite a while ago, to this day that still holds true. You put the word wanted, and whatever you’re wanting, or whatever you’re looking for, or whatever, or whoever you’re looking to attract.
You put that in the headline, and that’s going to pull people in to read the next line, if it applies to them, which is what you want. You wouldn’t want anyone reading or going to the or clicking on your video. If it doesn’t apply to them.
I mean, make sure you focus on the exact market that you’re looking to attract look specific, the more specific you can be, the more attractive it’s going to be to them in the long run. So this is great.
Here’s a couple of examples wanted autographs and historical documents, wanted your services as a high paid real estate specialist wanted safe men for dangerous times. And here’s what here’s what John Caples says about it, the word wanted is a compelling word, it makes the reader curious to know what is wanted.
Furthermore, the headline wanted to hyphen, your services as a paid real estate specialist suggests a great demand for real estate specialists. As mentioned previously, this particular headline belong to a come a coupon advertisement and appeared again and again in many magazines, proof enough of its effectiveness.
So this was one that he had specific relationship with amusing and so using the word wanted and or something like that, can pull a person’s eyes in and get them to read a little further, as long as you’ve got what they’re after.
They’re going to go on to the next step, whatever that next step is, when it comes to your advertising to your message, wanting to get the word out and knowing that the headline is the magic to getting them to take the next step, whatever that is, whatever you’re looking for them to do. So hopefully that makes sense.
Make sure you watch all of our videos, because we’re going through all 35 of these steps. And this was always one of my favorite ones, as you see in the word wanted. Tomorrow, we’re gonna be going through number 22.
In the meantime, make sure and get yourself a free copy of my book, while balls available, 9 Ways to Amazon-Proof Your Business you get a free copy at AmazonProofBook.com. Happy Holidays.
We’re here past the point of Thanksgiving in the year 2020. But these are ideas that lasts throughout the millennia, the hill as throughout the years. So stick with it. Watch the rest of these.
Find the ones that really fit for what you’re doing and for your audience and use them over and over again, to attract new people to whatever message you’re trying to get out there. Hopefully that’s helpful. Hey, have a great night. In the meantime, get out there and let the magic happen.