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Part 13 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.
Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/
Transcription
Free book on beating your competition?
How do you beat that?
I’m Brian Pombo, welcome back to Brian J. Pombo Live.
I’m not going to spend the whole time talking about my free book offer, I bring it up every time anyways, if you want a free copy of my book, 9 Ways to Amazon-Proof Your Business, go to AmazonProofBook.com. AmazonProofBook.com, I just got through doing this video already, and did not press record properly. And so it did not go out.
So I’m going through the whole process over again, I’m just bringing you in on it, because I’m probably going to say some things out of order because the first one was perfect. That’s just how it happens.
What we are going to talk about, though, are the 35 proven formulas for writing headlines that John Caples wrote about in his book, Tested Advertising Methods.
So this these are all from chapter five, we’ve been going through these one at a time. And today we’re on number 13. Number 13 is feature a free offer. That’s why I mentioned the free offer of the book, even though I bring it up every time I highlighted it in the title and set it right out front.
Because that’s what we’re talking about. If you’ve got any type of a free offer, you want to put it out there and give people a chance to dig deeper to see what is really entailed in your free offer.
So mine is pretty simple, it’s a digital book that you go to the website, you fill out a thing and you get a free download. Pretty simple.
It also has options for getting a physical book and so forth. But here he’s got he’s got some great points in here. But when he’s talking about featuring a free offer, he says a free offers a device that frequently leads to future sales.
The free offer may take several forms as follows.
Number one, a free trial number two a sample of the product or service number three a booklet about the product or number for a premium that requires the purchase of the product number five, or a combination of any of the four.
Okay, pretty straightforward and simple. is a couple examples free trial lesson. Free gray hair treatment, when you donate $10 to Easter Seals will donate a Motorola portable to your free cell phone service.
100 free haircuts if you’re free Saturday, so are we you know, there’s just examples. It can take many forms. But it all has to do with a free offer that you’re putting out there. And just highlighting it in the headline.
Like we said before, a headline could be anything, it could be a link to for somebody to click on.
It can be the title of a podcast, it could be anything that you have out there subject line in an email. The whole idea is it is the thing that leads them to do the next step to read your article to read your advertisement, what have you. And also, we’re talking about the real power of the word free.
You’ll look at you look at my the title for it’s not the title the URL for my free book is AmazonProofBook.com a better domain name, although I it was one of the ones that I was looking at may have been, you know, free Amazon book or something like that.
Joe Polish has a great domain name he uses called JoesFreeBook.com. If you go there, you’ll get to see whatever the latest free book that he’s that he’s pushing, you could see it right there. JoesFreeBook.com.
He encourages other people to do the same thing with their name. So that’s a nice little tip you can run with.
I was talking with my friend Kevin. He’s a business associate, and this was earlier today. And he mentioned, we’re talking about somebody’s free book that they were offering.
He says, I jump on every free book offer. He says, I’m just one of those type of people I jump on it, every time he says it doesn’t matter if it’s free plus shipping and handling to get the physical book says I do it every time.
You’re going to attract certain people right off the bat that go for the free word, or the free book word or whatever it is that you’re offering.
You got to take that into account. When you’re looking at your marketing, you’re thinking about who you’re looking to attract. But there’s there’s something there’s very few things that are as powerful as the word free.
I think John Caples talks about that elsewhere in this book. And you can hear a lot of especially a lot of the traditional direct response marketing gurus through time have said the same thing that free is a very powerful word.
Something you got to you got to keep in mind because it because it’s so attractive, you may be pulling in people that you may not want to pull in. So it’s something to keep in mind. We’re going to go through all the rest of these. This was number 13.
Like I said, there’s 35 so just stay tuned and we’ll be we’ll be going through some more. But we’ll be back Tomorrow. In the meantime, you just get out there and let the magic happen.