Podcast: Play in new window | Download

Brian gives 3 tips for you to consider if your thinking about creating ongoing content marketing.

Transcription

Three tips for content marketing videos.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk a little bit about content marketing videos and three things. Really, are there three steps that you ought to think about taking in the process of developing content marketing videos, let’s talk about step number one.

Step number one is defining your market.

Who are you making your videos for?

Yeah, is content marketing?

So you’re creating content for somebody to do something?

So who is who are they?

Where are they going to be?

We’re talking about videos.

So where are they watching?

Where are they watching these videos at?

All that you got to think about all the different places they’re going to watch them. You know, most people think well, YouTube. Okay, great. YouTube. Where else?

Are you going to place these videos on your website?

Are you going to place them in other places?

Are you going to put them up in other video?

Places that hold video, ones like rumble, and all these other ones that are out there.

Are you gonna create a podcast out of them?

Are you going to create playlists or are these purposefully just for fresh faces that find you on YouTube?

How do you expect them to find you?

Do you expect them to do searches?

On YouTube on Google on the other search engines?

How are they going to find these videos?

That’s the first step market who, who who?

Who are you talking to and why are they why are they?

Why could they?

Why would they possibly want to watch you and watch what you’re talking about?

The second step. Second step simple.

Once you know who then you got to know what you want people to do, it’s the message step. So what is your message in the video, what are you telling people to do?

What do you want them walking away with when they’re done watching your videos?

And you’re probably going to have more than one what, right?

It all depends on how often you’re doing them. I recommend doing them consistently. Thereby, building up momentum and everything else and really giving yourself presence online.

But I’m not in your shoes, you have to ask yourself, what is the message of our videos?

What is the end game, what do we want them to do?

What are we going to be telling them to do?

That’s the message. So we got the market? The Who? The media, which is the what? What’s the third step?

Third step is media.

What form of media is this going to take?

I started asking some of those questions early on, but they’re best suited right here.

How are people going to find you?

Where and how are people going to view you?

You got to answer the first two questions to really get to that question.

Really, I messed up by talking about it too early but you really have to get you got to figure out who you’re talking about and what you’re wanting to do. And then you’ll know where to find them.

How to talk to them?

Are they are you going to have an email course or an email blast or anything that’s sending out that sending these videos out?

That’s another way for people to find them. It doesn’t necessarily you don’t necessarily need to follow what you think is, is the best line of how everyone else is doing it’s probably isn’t going to work that way.

It probably is something special just for you and your company. Know what you want to get out of it. Know who you’re talking to know what you want them to do, and know where you expect to find them.

You may have to change media up once in a while. It’s more of a tactic. And it’s going to switch up and media change. You know, at one time, YouTube wasn’t the big dog on the block. And now it is but there are also competitors.

There are also other places, there’s every form of social media has places for video. So you should be looking at that.

Should we be uploading our video to LinkedIn and Facebook and Twitter and all these other places, Instagram, heck, it just goes on and on. That’s media.

Don’t focus too much on media until you’ve really answered who and what you’re wanting them to do, who they are. What you wanted to do.

Those are the first three major steps when you’re talking about content marketing videos. It’s really the first steps in everything but there’s a chance that a lot of you are finding this because you’re looking to do more content marketing videos and want to know how to go about doing it.

If you’d like more of a broad base on how to really get sink your teeth into marketing check out my book, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com. That’s all I have for tonight.

You’re welcome to subscribe, follow or whatever where wherever you’re hearing or watching this because I’m all over the place and be sure to do that come back tomorrow.

In the meantime, get out there and let the magic happen.